Fashion with a conscience
The Tamil word for thread is `nul’ நூல் and both Evlyn and Anne have made South Asia (India and Sri Lanka) their initial hunting grounds for all things crafty and artisanal.
Their new enterprise is aptly called `Southern Nools’ (threads from the south) and the long-term plan is to sustain the business by making it a social enterprise which is aimed at empowering women.
For a start, the siblings are offering quirky and fun items like yoga bags, healthy copper mugs, book covers, meditation cushions, cheerful mandala-inspired totes and a host of other colourful and quality merchandise.
Their debut at the Straits Quay weekend market last week served as a good test-bed to gauge consumer trends and interest and they will be back there on Saturday and Sunday (March 24-25, 2018) with more offerings.
The girls share their story below, and the photos weave more colours and tales:
“At Southern Nools we draw our inspirations from the elements of Mother Earth and the four beautiful seasons of the year to bring you and the rest of the world our eclectic array of designs,” they say.
‘Nools’ or ‘Nul’ means thread in most parts of Southern India and Sri Lanka. The thread is the central point in retaining the fabrics outlook, appearance and lifespan although it only represents less than 1% of the entire outfit., they share.
“While the fabric captures the essence of bringing alive its tapestry of colours, the thread remains the spindle that spools it together. “
Handloom weaving is a heritage handed down from generations. Masterpieces are created from the blessed and creative hands of skilled weavers. These hands represent the simple and humble artisans who brings alive the fabric that adorns its wearer. Southern Nools celebrates all designers through the richness and diversity of traditional and classic fabrics.
“We take pride in weaving together the magic of Mystical India and the Wonder of Sri Lanka through the windows of exotic exuberance set in the splendour and grandiose British era.
“Our passage of timeless collections is designed with fine attention to detail. At Southern Nools we believe in quality, uniqueness, comfort and sophistication with a flair. Our clothiers and collections carry the proud trademark of stitcheries and the spontaneous placement of colours and designs inspired by the eccentric brilliance of Mother Earth.
“Our philosophy is rooted in integrity, simplicity and contemporary elegance handcrafted with a conscience.”
The Southern Nools story goes beyond threads and spools.
“At the heart of Southern Nools is the mission to empower and create unlimited potential with life skills, entrepreneurial growth and leadership for the marginalised and the differently abled in society. We hope to not only empower our local community in Malaysia and beyond, but also to enrich their lives with dignified earnings and a life changing future.
“At Southern Nools we strongly support and promote Fair Trade as a path towards a sustainable economic development for these communities and their families.”
At Southern Nools “There Is A Season For Everything” and “There Is Something For Every Season”.
“Southern Nools is about making a difference in people’s lives. Each smile, each little thing, each blessing, each gratitude is an affirmation of our purpose and mission,” is the promise of Evlyn and Anne.
Watch this space …..
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